Last Updated: 28 October 2025
Welcome to Lush Elite Vacations. We are a specialist travel agency committed to protecting the privacy of our customers. This privacy policy explains how we collect, use, store, and protect your personal information when you use our website, https://lushelitevacations.co.uk/, and our bespoke travel services.
We are committed to being transparent about our data practices and complying with all relevant data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy outlines your rights regarding your personal data and how you can exercise them.
We collect information that you provide to us directly and information that is automatically collected when you use our website. The types of personal data we collect may include:
•Identity Data: Full name, title, and other identifiers.
•Contact Data: Email address, phone number, and billing address.
•Travel and Booking Data: Passport details, travel dates, destinations, accommodation preferences, flight details, and other information related to your travel plans.
•Financial Data: Payment card details and bank account information for processing payments. Please note that we do not store your full payment card details; these are securely handled by our payment processors.
•Special Requirements Data: Information you provide about dietary requirements, accessibility needs, or health conditions to ensure your travel arrangements meet your needs. We will only process this data with your explicit consent.
•Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
•Communication Data: Your inquiries, messages, and communication history with us via email, our website contact form, or other channels.
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
•Where we need to perform the contract we are about to enter into or have entered into with you.
•Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
•Where we need to comply with a legal obligation.
•Where you have given us your explicit consent.
Here is a summary of the main purposes for which we use your personal data and the lawful bases we rely on to do so:
| Purpose of Processing | Type of Data | Lawful Basis for Processing |
| To register you as a new customer and manage your account. | Identity, Contact | Performance of a contract |
| To process and deliver your booking, including managing payments and collecting money owed to us. | Identity, Contact, Financial, Travel | Performance of a contract, Legitimate interests (to recover debts) |
| To arrange and personalize your travel experiences with our partners (e.g., hotels, airlines). | Identity, Contact, Travel, Special Requirements | Performance of a contract, Consent (for special category data) |
| To manage our relationship with you, including sending you service communications and responding to your inquiries. | Identity, Contact, Communication | Performance of a contract, Legitimate interests (to keep our records updated and to improve our services) |
| To send you marketing communications about our services, offers, and destinations that may interest you. | Identity, Contact | Legitimate interests (to develop our business), Consent (where required by law) |
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data). | Identity, Contact, Technical | Legitimate interests (for running our business, provision of administration and IT services, network security), Legal obligation |
We may have to share your personal data with the parties set out below for the purposes described in the table in section 3.
•Travel and Accommodation Partners: We share your booking information with hotels, airlines, tour operators, and other partners to arrange your travel. This includes your name, contact details, travel dates, and any special requirements you have provided.
•Third-Party Service Providers: We may share your data with IT and system administration service providers, payment processors, and professional advisers such as lawyers, bankers, auditors, and insurers.
•Government and Regulatory Authorities: We may be required to disclose your personal data to comply with legal obligations, such as to law enforcement, immigration authorities, or for tax purposes.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
To provide our services, we may need to transfer your personal data to partners and service providers located outside the UK. For example, when you book a holiday in Mexico, we will need to transfer your booking details to our partners in Mexico.
When we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
•We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
•Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
•Request access to your personal data.
•Request correction of the personal data that we hold about you.
•Request erasure of your personal data.
•Object to processing of your personal data where we are relying on a legitimate interest.
•Request restriction of processing of your personal data.
•Request the transfer of your personal data to you or to a third party.
•Withdraw consent at any time where we are relying on consent to process your personal data.
You can exercise any of these rights by contacting us. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.
Our website uses cookies and similar technologies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. As we do not currently use analytics or advertising cookies, we only use those that are strictly necessary for the website to function. We will update this policy and provide a cookie consent tool if we introduce other types of cookies in the future.
This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Our services are not intended for children, and we do not knowingly collect data relating to children. If we become aware that we have collected personal data from a child without verification of parental consent, we will take steps to remove that information from our servers.
We keep our privacy policy under regular review. This version was last updated on the date shown above. Any changes will be posted on this page, and where appropriate, notified to you by email.
If you have any questions about this privacy policy or our privacy practices, please contact us in the following ways:
•Email address: Lush.elite.vacations@hotmail.com
•Phone number: 07425 947 091
You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).